Posted on 7th March 2023
By Billy Langsworthy
Spin Master has detailed three new sustainability-focused launches for its Rubik’s Cube, GUND and Etch-a-Sketch brands.
The Rubik’s Re-Cube is a 3×3 Rubik’s Cube sourced from 100% recycled ABS plastic and packaged in 100% recycled cardboard, while the Sustainable Etch-a-Sketch is made with 86% recycled plastic.
Finally, the Baby GUND Sustainably Soft Baby Doll collection features six dolls sourced from 100% recycled materials.
The Rubik’s Re-Cube is out now, while the Sustainable Etch-a-Sketch and Baby GUND Sustainably Soft Baby Doll collection both launch this Fall.
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.
The line-up includes games from designers Thomas Dagenais-Lespérance, Keith Piggott, David Gordon and TAM.
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.
As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.