Spin Master to remain toy partner for Batman and DC through to 2026
Spin Master and Warner Bros Consumer Products have renewed their global licensing agreement for Batman and DC Super Heroes.
The renewed deal will see Spin Master remain as the toy licensee for DC in the action figure, playset, role-play and vehicle categories for another four-year term, beginning in 2023 through to 2026.
“It’s been an honour to work with Warner Bros. Consumer Products on this heroic and innovative line of action figures, vehicles and playsets, bringing the adventures and stories of Batman, DC Super Heroes and Super-Villains into fans’ homes around the world,” said Chris Beardall, Spin Master’s President, Toys and Chief Commercial Officer.
“The timing of this renewal is perfect as we head into a blockbuster year for DC, with it’s incredible slate of feature films hitting the big screen in 2022 coinciding with custom toy collections for each. Our innovative approach to toy design combined with our meticulous attention to detail has helped to achieve record-setting sales for Spin Master’s DC toy line.”
Sam Bushy, senior vice president and general manager North America and head of e-Commerce for Warner Bros. Consumer Products, added: “DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections.”
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here