Spin Master signs master toy deal for Riot Games’ League of Legends
Spin Master has signed a multi-year deal to become the global master toy licensee for Riot Games’ League of Legends.
Spin Master will develop products including action figures, play-sets and role-play items based on the team-based online strategy game, with a launch date of Fall 2021 set for the range.
“Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in League of Legends,” said John Blaney, Spin Master’s Senior Vice President of Licensing.
“Our League of Legends line-up will appeal to fans of all ages, delivering high-quality products on the cutting edge. We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline.”
Christian Bayley, Director of Brand Management for consumer products at Riot Games, added: “Spin Master is the perfect partner for the League of Legends franchise and together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe.”
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