Spin Master to launch Ms. Rachel toys in 2024

Spin Master has signed a deal to become the master toy licensee for Ms. Rachel – the popular YouTube channel for babies and toddlers.

The Ms. Rachel collection – designed in collaboration with child development experts – will launch in Fall 2024 and span plush, puzzles, playsets, vehicles, role-play toys, and learning aides.

“We are thrilled to be Ms. Rachel’s partner in play,” said Doug Wadleigh, Spin Master’s Executive Vice President and Head of Global Toy Brands.

“As a progressive and trusted voice in early childhood learning, Ms. Rachel is a wonderful fit for our toy portfolio and will support Spin Master’s expansion into early childhood and developmental play.”

Rachel Griffin-Accurso, co-creator of the Ms. Rachel YouTube channel, added: “Play is the most powerful way a child can learn. We have a big responsibility to fulfil the trust parents have in us and – together with Spin Master – we’re excited to deliver the high-quality toys our audience has been asking for, to help them learn, bond, and thrive.”

Laura Henderson, Spin Master’s Executive Vice President, M&A and Special Projects, continued: “Ms. Rachel has become a trusted resource for today’s parents; loved for her inclusive and engaging approach, providing tools and inspiration for parents to help their young children learn and develop through play.

“Now with Spin Master’s signature creative innovation and expertise in early childhood play, Ms. Rachel’s companion toy collection will help deepen children’s learning as families bond and re-create the play they see in her videos at home.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.