Spin Master to launch Tetris games and puzzles in 2025

Spin Master is teaming up with The Tetris Company on a new range of Tetris-inspired puzzles and games.

The partnership – facilitated by global licensing agency IMG – will span board games, puzzles, cards, and more. The first wave of products will launch globally in Fall 2025.

“Tetris has a massive following and a storied legacy of stimulating minds around the world,” said Adam Hyman, VP Marketing and Global Business Team Lead for Games & Outdoor at Spin Master.

“We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”

Maya Rogers, CEO of Tetris, added: “We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play.

“Tetris has always been about challenging the mind and sparking joy, and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world. We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games, and we are excited about the future this collaboration promises.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mo Willems’ Pigeon gets the tonies treatment

The Mo Willems’ Pigeon Series Tonie features songs from Don’t Let The Pigeon Drive the Bus: The Musical!

Deadline approaches to register for Spielwarenmesse 2025’s Game Inventors Convention

The event – taking place on Friday, January 31st – sees participants present games ideas and prototypes to publishers within NCC Mitte.

Hitster game show in the works from Jumbo, Fremantle and NewBe

“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

Next month’s Board Game Club to be a Winter Special

“The Winter Special is shaping up to be a brilliant event, with an eclectic menu filled to the brim with titles that will leave everyone with warm and fuzzy feelings as we head into the dark and colder season,” said Playtime PR Founder, Lesley Singleton.

Cra-Z-Art acquires Top Secret Toys

“This acquisition aligns perfectly with our vision of becoming a global leader in creative and educational play,” said Lawrence Rosen, Chairman of Cra-Z-Art.

Kaleidos Creative to debut first wave of products at DesignerCon next month

“We are driven by authenticity, innovation and integrity,” said Kaleidos Creative Founder and CEO Benjamin Butcher.