Spin Master to launch toys for Paramount’s new Dora series in 2024
Spin Master has been awarded the global toy license for Dora, Paramount’s upcoming all-new pre-school series that marks the return of the Dora the Explorer brand.
Spin Master’s range – expected to launch in Fall 2024 – will include figures, dolls, playsets, vehicles, plush, role-play, games and puzzles.
Dora is set to stream exclusively on Paramount+ in Spring 2024 in the US. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.
“We’re focused on being a leader in the pre-school play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” said Max Rangel, Spin Master’s Global President and CEO.
“We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of pre-schoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations and inspire new play experiences.”
Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences at Paramount, added: “We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life.
“Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”
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