Spin Master welcomes Doug Wadleigh as Head of Global Toy Brands

Spin Master has appointed Doug Wadleigh as Head of Global Toy Brands.

Wadleigh will oversee the development and health of all global toy brands, leading product development and drive alignment with the sales and operations teams. He will report to Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.

“Doug has deep experience with industry-leading toys and games manufacturers, coupled with a strategic mindset and proven track record of accelerating growth,” said Beardall.

“With Doug’s leadership, combined with the strength of our diversified toy portfolio, Spin Master is well positioned for continued growth and to deliver on our vision of creating play experiences that spark creativity and imagination in kids around the world.”

Wadleigh is an industry veteran having held leadership positions within companies including Mattel and Warner Bros. Most recently, he served as President and Global CMO of Goliath, where he established a new toy innovation and marketing studio in Los Angeles.

“Spin Master has built an exceptional reputation as a leader in innovation, rooted in its focus on providing kids and their families with the most amazing toy and game experiences,” said Wadleigh.

“I’m excited to join a culture where innovation drives growth and for the opportunity to work with the talented Spin Master team to further accelerate the company’s award-winning brands, evergreen franchises and esteemed partner licenses.”

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