Spin Master welcomes Doug Wadleigh as Head of Global Toy Brands

Spin Master has appointed Doug Wadleigh as Head of Global Toy Brands.

Wadleigh will oversee the development and health of all global toy brands, leading product development and drive alignment with the sales and operations teams. He will report to Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.

“Doug has deep experience with industry-leading toys and games manufacturers, coupled with a strategic mindset and proven track record of accelerating growth,” said Beardall.

“With Doug’s leadership, combined with the strength of our diversified toy portfolio, Spin Master is well positioned for continued growth and to deliver on our vision of creating play experiences that spark creativity and imagination in kids around the world.”

Wadleigh is an industry veteran having held leadership positions within companies including Mattel and Warner Bros. Most recently, he served as President and Global CMO of Goliath, where he established a new toy innovation and marketing studio in Los Angeles.

“Spin Master has built an exceptional reputation as a leader in innovation, rooted in its focus on providing kids and their families with the most amazing toy and game experiences,” said Wadleigh.

“I’m excited to join a culture where innovation drives growth and for the opportunity to work with the talented Spin Master team to further accelerate the company’s award-winning brands, evergreen franchises and esteemed partner licenses.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.