Spin Master welcomes Max Rangel as Global President and details next stage in company’s “evolution”

Posted on 14th December 2020 By Billy Langsworthy

Spin Master has detailed its plan for executive leadership succession, designed to enhance the platform for its next phase of growth.

Max Rangel has been appointed Global President effective January 2021 and will assume the position of Global President and CEO in April 2021. He will be responsible for the execution of Spin Master’s long-term strategy.

Rangel is a seasoned executive who most recently held progressive positions with SC Johnson & Sons serving as SVP, President of Lifestyle Brands in International Markets and SVP, President, Asia Pacific, Africa, Middle East & Russia regions.

Spin Master’s Co-Founders and current Co-CEOs, Ronnen Harary and Anton Rabie, will work closely with Rangel over the next several months to ensure a seamless transition, following which they will continue their leadership of the strategic path for Spin Master in their roles on the Spin board.

Harary will continue to guide the growth of the digital games creative centre and Rabie will continue to provide input on Spin Master’s culture globally. Both will continue to oversee Spin Master’s long-term strategic vision focused on charting the company’s growth and will remain involved in business development and all mergers and acquisition activity.

Spin Master also detailed its plan for executive leadership development across three creative centres comprising toys, entertainment and digital games.

Chris Beardall, a toy-industry veteran with over 20 years at Spin Master, who is currently Executive Vice President of Global Sales, will be appointed President of Spin Master Toys, overseeing the toy creative centre.

Jennifer Dodge, currently Executive Vice President of Entertainment, will be appointed President of Spin Master Entertainment. Dodge will oversee all aspects of the company’s entertainment creative centre from franchise growth through to content development, production and distribution globally.

Fredrik Loving, a digital games industry expert who previously held leadership positions at Electronic Arts and who recently joined Spin Master as Executive Vice President of Digital Studios, will be appointed President of Spin Master Digital Games. In this new role based in Sweden, Loving will oversee Spin Master’s digital games creative centre from managing game development at Toca Boca’s and Sago Mini’s Stockholm and Toronto studios, through to sales and platform growth.

“Since founding Spin Master together more than 26 years ago, we’ve grown from a single, item-driven business to a leading global children’s entertainment company with three thriving creative centres in toys, entertainment and digital games,” said Harary.

“With a well-defined long-term vision and a strong executive management team in place, we believe the time is right to transition Spin Master beyond its founders on a day to day operating level. This natural transition will allow Anton and I to emphasize our strategic roles where we can focus our efforts on shepherding Spin Master’s course for the future”.

Spin Master’s third Co-Founder Ben Varadi will continue in his role as Chief Creative Officer supporting all three creative centres and will remain on Spin Master’s Board.

Rabie added: “As we take the next step in the evolution of Spin Master, we’ve assembled an exceptional global team poised to deliver on our long-term vision.

“Max is an extraordinary business leader with a tremendous track record of leading global teams and harnessing the full potential of individuals to achieve outstanding results. Collectively, we will continue to nurture a culture where innovation drives growth and where we continue to deliver the most imaginative experiences for kids and families around the world.”

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