Spirit Halloween teams with PepsiCo for MTN DEW costumes
Spirit Halloween has partnered with PepsiCo for a line of MTN DEW costumes.
The range is inspired by three fan-favourite MTN DEW flavours – Original, Code Red and Baja Blast – and the VOO-DEW Grim, the embodiment of the Halloween MTN DEW VOO-DEW flavour.
“MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the U.S. and we are thrilled to team up with them to introduce the first-ever officially licensed MTN DEW Halloween costumes,” said Kym Sarkos, Executive Vice President at Spirit Halloween.
“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season.”
Pat O’Toole, Chief Marketing Officer, MTN DEW, added: “DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavour drop. This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.”
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