Students from five different countries to take part in the Miffy Design Challenge

100 students from five design different academies are set to take part in the Miffy Design Challenge.

The design challenge is inspired by the work of  Miffy creator, illustrator, artist and graphic designer Dick Bruna and institutions taking part include the UK’s Nottingham Trent University, The Netherlands’ University of the Arts Utrecht, Italy’s Istituto Europeo di Design Milano, Mexico’s Tecnolégico de Monterrey and the Hong-Kong Design Institute.

Students have been asked to incorporate simplification, sustainability and material safety into their designs, and Mercis will launch the winning designs in exclusive limited-edition signature plush that will be available in selected stores around the world.

A panel of jurors from participating schools, including well-known artists Massimo Giancon and Ronald van der Kemp, will guide the students and select the winners.

The designs of all the participants will form the basis for ‘The original Miffy Design Collection’, which will be on display throughout 2020.

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