Supercross lands in the toy aisle with Spin Master

Spin Master has signed a multi-year licensing deal with Feld Entertainment to become the global master toy licensee for Supercross.

“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.

“The line delivers a new way for fans to engage with Supercross bikes and their esteemed riders – and this is just the beginning with further product innovation and new price points in the pipeline for Fall 2021.”

The initial range includes Supercross 1:24 Diecast Bikes with Riders, which sees kids grip a race ring on the back of the rider to manoeuvre the bike, allowing for stunt recreations. Elsewhere, Spin is launching 1:10 Scale Supercross Collectors Bikes featuring detailed sculpts, realistic graphics, working rear suspension and metal diecast motors.

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