The Sustainability in Licensing Conference has been dated for June 24th, taking place at The British Library and dual-cast digitally.
The event is curated by Products of Change’s Helena Mansell-Stopher and aims to look at how the licensing space can continue to innovate and grow commercially, while not costing the planet.
“It has been amazing to learn of the businesses that were inspired by the speakers last year and have since implemented those learnings into actionable sustainable change, and it’s because of this I am extremely proud to curate the 2021 line up,” said Mansell-Stopher.
“To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices, be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2021 is to help both future-proof our industry and our world.”
For full details on the conference, head to: www.sustainabilityinlicensing.com.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.
Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion
While the branding will change, Hasbro will still sell Mr Potato Head and Mrs Potato Head.
Jazwares debuts GlamCrush collectibles inspired by make-up crushing trend
“Inspired by the beauty trends taking over social media like makeovers and make-up crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style,” said Jazwares’ Laura Zebersky.
Hasbro extends Fortnite deal to cover action figures, vehicles and role-play gear
“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.
Mojo Nation launches Brands Untapped, a new site covering the design of licensed products and brand extensions
“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.
Trends set to fuel sales this year include kidult toys, music-play and mindfulness, says The Toy Association
“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.
Comments