Sweet Spot Studio’s Jon Vanderbeek to discuss ‘How to Thrive as a Small Studio’ at Play Creators Conference

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

This year’s Play Creators Awards will take place on Tuesday, June 24th at Under the Bridge in London.

“Mojo Pitch creates an environment where connections turn into collaborations, and great concepts evolve into even greater products,” said Adam Carson, Director of Product Innovation at Fat Brain Toys.

“In 2025, we’re excited about opening up our usually tight brief to attract new ideas and concepts in a slightly different space… As well as the next best party game of course,” said Lewis Allen, Product Development Director at Ginger Fox.

“We thrive on innovation and collaboration, and this event is the perfect opportunity to connect with like-minded creatives who are passionate about game design,” said Will Hall, Puzzle Post Co-Founder.

This year’s Play Creators Awards will take place on Tuesday, June 24th at Under the Bridge in London, as part of this year’s Play Creators Festival.