Aardman

“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.

The project has launched via Kickstarter, and in a nod to the film’s original release date, there will be just 1,995 models available.

This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.

“We can’t wait for young people all over the UK to get creative, designing their out-of-this-world inventions,” said Merlin Crossingham, creative director for Aardman.

Second-year product design students were tasked by Aardman to produce a toy to be considered for the upcoming Shaun the Sheep 2 movie as part of a collaboration set up by Mojo Nation.

“Playfulness is at the heart of what we do at Aardman and I look forward to sharing how we embrace that in our creative processes,” said Crossingham.

We caught up with Timberkits co-director Sarah Reast to discuss the origins of the company, the development process behind its products and why wood will never go out of fashion.