Adam Steel

IMG, Toikido, Darran Garnham, Adam Steel

IMG to helm consumer products push for Toikido’s Piñata Smashlings

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

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