Alex Prieto

Stuff We Loved: What are the industry’s favourite toy and game launches of 2023?

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Eolo’s Alex Prieto on being ready for – and getting the most out of – Toy Zone

Alex Prieto discusses how Toy Zone helps established companies and new inventors alike.

Eolo Toys readies for Mojo Pitch 2022

“Eolo Toys is determined to produce and launch a global toy hit and there’s no better place to find innovative talent than at the Mojo Pitch!” said Alex Prieto, Director of Fun at Eolo Toys.

Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

Eolo Toys readies for Virtual Mojo Pitch 2021

“We are really excited to meet new and innovative toy minds,” said Eolo Toys’ Alex Prieto.

Eolo’s Director of Fun Alex Prieto on what he looks for in a product, and living by his motto: keep smiling!

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

Design studio ToyZone signs exclusive agency agreement with Anjar & Becker Associates

“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” said Becker Associates’ Patti Becker.

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