“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote.
Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee
Alexander Thieme – Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.
“Having seen the first ideas for the books, I’m absolutely sure that fans of both gaming brands will love them,” said Alexander Thieme, Licensing Manager at Asmodee Entertainment.
“We are excited to build this partnership with Asmodee into a new world of fun, high-quality products for fans to enjoy,” said Erin Zipperle, founder and CEO of Rollacrit.