Alpha Group US

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.

We caught up with Carlos to learn more about how he started out in the industry, and why a background in illustration proved invaluable when it came to toy design.

We caught up with O’Malley to learn how inventors can work closer with the licensing community, and find out why she’d love the chance to develop a licensing programme around Wes Anderson’s portfolio of movies.

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

“New talent is the lifeblood of the toy industry and as such, we’re delighted to sponsor the Rising Star category at this year’s Play Creators Awards,” said Alpha’s Kerry Tarrant.

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson

Firm alleges that Alpha’s Screechers Wild toy infringes the patents covering its Bakugan toys, specifically the product’s magnetic transformation feature.