Alpha Group US

Spirit Halloween’s Carlos Mendoza on how a passion for illustration paved the way for a career in toy design

We caught up with Carlos to learn more about how he started out in the industry, and why a background in illustration proved invaluable when it came to toy design.

Brand Designs: Rockpool’s Vickie O’Malley talks experiential licensing, flexible thinking and Wes Anderson

We caught up with O’Malley to learn how inventors can work closer with the licensing community, and find out why she’d love the chance to develop a licensing programme around Wes Anderson’s portfolio of movies.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

The Alpha Group backs Rising Star category at Play Creators Awards

“New talent is the lifeblood of the toy industry and as such, we’re delighted to sponsor the Rising Star category at this year’s Play Creators Awards,” said Alpha’s Kerry Tarrant.

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Mojo Pitch welcomes Alpha Group for second year running

“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson

Spin Master accuses Alpha of patent infringement over Screechers Wild; “We stand by our products,” says Alpha

Firm alleges that Alpha’s Screechers Wild toy infringes the patents covering its Bakugan toys, specifically the product’s magnetic transformation feature.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.