Alpha Group US

The Alpha Group backs Rising Star category at Play Creators Awards

“New talent is the lifeblood of the toy industry and as such, we’re delighted to sponsor the Rising Star category at this year’s Play Creators Awards,” said Alpha’s Kerry Tarrant.

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Mojo Pitch welcomes Alpha Group for second year running

“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson

Spin Master accuses Alpha of patent infringement over Screechers Wild; “We stand by our products,” says Alpha

Firm alleges that Alpha’s Screechers Wild toy infringes the patents covering its Bakugan toys, specifically the product’s magnetic transformation feature.

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