Amanda Gummer

Dr Amanda Gummer – Founder and CEO of FUNdamentally Children and The Good Play Guide – discusses how the company’s research supports start-ups.

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

“This is such a considerable achievement for our team and for playful mental health education as a whole,” said Phil Tottman, CEO and co-founder of Book of Beasties.

“We are thrilled to be able to offer this event to support brands during this difficult time, while further highlighting the importance of play,” said Dr Amanda Gummer, Founder and CEO of Good Play Guide.

Online play festival, set to take place across May 23rd and 24th, aims to ‘support the trade and consumers at a time where we all need to pull together.’

“We wanted to make sure the brand fully embodies and clearly communicates our values and work so we’re delighted to announce the new name and branding as we move into the next exciting phase of growth,” said Dr Gummer.

The second annual Guide landed in the homes of The Sunday Times readers last weekend to kick off a mammoth Christmas campaign for the company.

“This session will have the entire eco-system covered, from concept ideation, to pitching, to what makes something a great fit for the shelves of John Lewis,” said Mojo Nation’s Billy Langsworthy.

“There are lots of similarities but some crucial differences between the US and UK markets and we can now support clients in both directions,” said Gummer.

“Being involved in the Mojo Nation 100 is a great way for us to publicly show our support and to let designers and inventors know that we are here to help them understand the children they are designing for.”