Anki

“The opportunity to acquire exclusive ownership of Cozmo, Vector, and Overdrive fit perfectly into our mission and purpose driven culture,” said Matt Goren, Chief Marketing Officer at Digital Dream Labs.

“The consumer robotics sector is an inherently challenging space – especially for a start-up,” said Reach Robotics founder Silas Adekunle.

Firm is responsible for products including Anki Overdrive and Cozmo.

“The level of depth, personality, and interactivity is the cornerstone to why Cozmo has stolen the hearts of fans, and we’re excited for Cozmo to show the UK just what he can do.”

Market intelligence firm Tractica has unveiled its latest report into the future of consumer robotics, with toys cited as a key driver for the sector over the next five years.

Anki has teamed up with Universal to launch a Fast & Furious edition of its Anki Overdrive robotic battle-racing game.