Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.
“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.
The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.
The BLE team has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees.
Brand Licensing Europe teams with Mojo Nation on new Inventions & Product Innovations category for its License This! competition
The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.
“We have had great feedback from June’s Licensing Week Virtual, so we know that there is huge potential and appetite for industry connection during this challenging time when meeting face-to-face is difficult,” said Informa’s Anna Knight.
“Thousands of meetings were held, our seminar programme and Live Kitchen demos were extremely successful, and exhibitors proclaimed it ‘their best BLE ever’”, said brand director Anna Knight.