AR

The firm’s Digital Asset Trading (DAT) Platform uses blockchain technology to turn any IP into a rare and collectible digital asset that can be traded between fans using dedicated marketplaces.

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

As the campaign for the project continues to drive towards it’s $150k goal, we caught up with Playper CEO and co-founder Webb Kundsen to find out more about the team behind Kung Fu Boogie, and why AR play and paper-crafting are perfect match.

We caught up with Howard to learn more about how his time at LEGO shaped his approach to design, and what the future holds with his Play.institute.

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

“The connected play landscape was designed to provide a single, consolidated view of the companies and collaborators breaking barriers through the emerging technologies and the power of play,” said Collabsco’s Valerie Vacante.

The firm behind Beasts of Balance and When In Rome will now operate as Niantic London.

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.