Asmodee

Jono Green on what it takes to sell The Sock Game at Christmas fairs… And which fairs don’t work!

“We are planning to deliver something unique and fun here,” said Rich Young, VP Creative and Managing Editor at Ablaze.

Asmodee Entertainment is partnering with Radar Films to the bring the board game to the big screen, with François Uzan on scriptwriting duties.

“We are thrilled to join the co-founders and The Chernin Group as shareholders of the business, which will enable us to strengthen our go-to-market strategy in the US and more closely collaborate on game design,” said Stéphane Carville, CEO of Asmodee.

“We are excited to build this partnership with Asmodee into a new world of fun, high-quality products for fans to enjoy,” said Erin Zipperle, founder and CEO of Rollacrit.

The $4m investment will accelerate Gameboard’s ongoing developer relations efforts and shorten time-to-market for its debut hardware.

“We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue,” said Asmodee CEO Stéphane Carville.

“We’re excited to be partnering with four iconic brands on an ambitious release schedule as we continue to take Dobble from strength to strength,” said Asmodee’s Anil Boodhoo.

“The Asmodee team epitomises the perfect fit for the game and at a personal level, we are confident of a brilliant working relationship,” said designers Jono and Nick Green.

Jon Bruton is an Asmodee stalwart. We caught up with the Purchasing Executive to learn what he looks for in a game… And why passion and quality aren’t everything.