Babies R Us

“A phoenix from the flames is likely to get the backing of suppliers, even if it comes with a begrudging approach”: Designers on the return of Toys R Us

We asked figures in the toy and game design community for their thoughts on Tru Kids Brands, and the potential return of Toys R Us.

Toys R Us eyes return via new company, Tru Kids Brands

“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry

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