Baby Shark
WowWee and LEGO triumph at 2020 Licensing International Excellence Awards
Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.
L.O.L. Surprise! named Toy of the Year for third year in a row at TOTYs
Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.
WowWee debuts toy range based on Baby Shark craze
The range of singing plush dolls and cubes sold out within days of being released on Amazon.com.
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