Barbie

Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.

“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.