Barbie
Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh
Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.
Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book
“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.
Mattel’s Kim Culmone on why the inventor community remains an essential element of Barbie’s ongoing success
Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.
Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Mattel Films teams with Lil Yachty to bring UNO to the big screen
The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.
US toy sales up 16% in 2020, reports NPD Group
“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.
Mattel welcomes Dr Maya Angelou into the Barbie Inspiring Women series
“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.