Barbie
Gap debuts limited edition Barbie collection
Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.
Mattel details Barbie movie ranges, spanning dolls, Hot Wheels, UNO and Little People launches
“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
Mattel launches first Barbie doll with Down’s syndrome
“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
Gap to kick off Mattel partnership with Barbie apparel range
“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.
Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh
Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.
Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book
“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.
Mattel’s Kim Culmone on why the inventor community remains an essential element of Barbie’s ongoing success
Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.
Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.