Barbie

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.

“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.