Barbie

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

“We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession,” said Mattel president Richard Dickson.

As Hands On Design celebrates its 20th anniversary, we caught up with Maria and Adriana to learn more about how they got started in the world of toy design.

“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.

We caught up with Culmone to learn more about her history in the design space, what steers the design direction of the Barbie brand and what makes the toy icon such a rich space for a designer to work in.