BBC Studios

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.

“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play,” said Allentuck.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

“We can’t wait to get Supertato and Evil Pea toys into the hands of our pre-school superheroes,” said Barry Hughes, Managing Director at Golden Bear Toys.

“We are confident that the game will become one of the ‘must-have’ family board games for 2023,” said Simon Pilkington, Group Managing Director at John Adams.

The ever-popular Andrew Carley discusses his path to BBC Studios… And what’s next for the Bluey brand.

“Given Barbie’s celebration of women who have made history, as well as iconic characters from some of the best loved movies and shows, we felt it was a great opportunity to work with Mattel to create a doll based on the Thirteenth Doctor,” said BBC Studios.