Big Ideas

Big Ideas’ Ruth Elliott discusses her route into the industry – and the key to establishing successful relationships with toy companies.

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.

How have toy firms adapted to lockdown? Are there any changes to daily working life that look set to stay once we’re past the pandemic? And as certain categories soar during the lockdown, has this changed their strategy when it comes to product acquisition? All this and more is covered in our ‘Toys in Troubled Times’ panel session.

With numerous award-winning products to her name, Big Ideas co-founder Ruth Elliott shares some thoughts on the creative process.