bio-based
Mattel launches eco-friendly bio-based Mega Bloks line
“Creating a more sustainable world is important to our team, our company and our consumers, and our first construction line derived from bio-based plastics is an example of this,” said MEGA SVP Bisma Ansari.
Mattel looks to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030
In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.