Bladez Toyz

George Leeson, Bladez Toyz

Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Bladez Daniel Abdelmassih

Bladez Toyz’s Daniel Abdelmassih on creativity, the R/C space and bringing Hot Wheels to the toy drone sector

Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.

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