Bluey

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

The ‘Wedding Time’ set comes with figures of Bluey & Bingo dressed as flower girls, as well as Uncle Rad and Frisky.

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.