Bluey

MGA Entertainment teams with BBC Studios for Little Tikes Bluey range

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

LEGO debuts Bluey sets

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

StoryToys readies LEGO Bluey mobile game

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

BBC Studios broadens Bluey’s reach in Japan

“We are excited to expand our partnership with TV Tokyo to bring the global hit series Bluey into more Japanese homes – and to work alongside our dedicated agency Phoenixx Inc. to introduce more consumer products locally,” said Sophia Spinelli, VP Brands & Marketing at BBC Studios Asia.

Moose Toys bolsters Bluey collection with Supermarket playset and Chat Mates

The multi-level Supermarket Playset spans three stories and four play areas.

Orchard Toys teams with BBC Studios for Bluey games

“This collection is a must-have for Bluey fans and retailers,” said Simon Prest, Sales Director at Orchard Toys.

LEGO Bluey sets to launch this year

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Build-A-Bear Workshop launches Bluey collection

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

Moose Toys kicks off Tile Town range with Bluey and Jurassic World sets

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

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