Bob Driscoll

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

“Celebrating the launch of Bank Attack in this way provided us with the perfect way of demonstrating the suspense and intense thrill the game generates,” said John Adams’ Lynette Norris.

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.