Brand Designs: Rockpool’s Vickie O’Malley talks experiential licensing, flexible thinking and Wes Anderson
We caught up with O’Malley to learn how inventors can work closer with the licensing community, and find out why she’d love the chance to develop a licensing programme around Wes Anderson’s portfolio of movies.
Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration
Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.
Brand Designs: Riverside Brands’ Ashley Holman on what inventors need to know about working on licensed product
Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.