Brand Designs

Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration

Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.

Brand Designs: Riverside Brands’ Ashley Holman on what inventors need to know about working on licensed product

Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.

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