Brand Licensing Europe

As one of last year’s winners, Wayne won a free exhibition stand at BLE 2022. We caught up to find out more about his plans for next month’s show.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.

“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.

Competition winner Wayne Lindsay discusses product design, creativity and how his ideas morph…

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.

The BLE team has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees.

The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.

“We have had great feedback from June’s Licensing Week Virtual, so we know that there is huge potential and appetite for industry connection during this challenging time when meeting face-to-face is difficult,” said Informa’s Anna Knight.