Brands Untapped

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.

BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle

We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.

Mojo Nation launches Brands Untapped, a new site covering the design of licensed products and brand extensions

“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.

Brand Designs: Start Licensing’s Ian Downes on creativity, ‘brand DNA’ and bringing Wallace & Gromit into board games

This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.

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