Brendan Boyle

Brendan’s session will imagine a world where no one questions how crucial play is…

Which personality type is more useful for a career in toy and game invention? Inventors share their thoughts…

“I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further,” said Boyle.

Brendan Boyle, Partner at IDEO and Founder of the IDEO Play Lab, looks at the roles designers inhabit… And why the toy industry needs Hurdlers!

Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.