Brendan Boyle

Brendan Boyle, IDEO, IDEO Play Lab

Be a Hurdler: Do More with Less!

Brendan Boyle, Partner at IDEO and Founder of the IDEO Play Lab, looks at the roles designers inhabit… And why the toy industry needs Hurdlers!

Brendan Boyle, Ideo

IDEO’s Brendan Boyle to talk ‘From Play to Innovation’ at Toy and Game Design Conference

Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.

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