BTHA

“We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business,” said the BTHA’s Director of Toy Fair, Majen Immink.

“It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair,” said the British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

“We look forward to delivering a great Toy Fair 2022 at Olympia and to welcoming the industry,” said the BTHA.

‘We are continuing to follow the latest government advice in regards health matters and requirements for events of our type,’ said the BTHA.

Christine Nicholls of Golden Bear on family values, being bold and moving forward.

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years,” read a statement from the BTHA.

“The on-going question that is Brexit undoubtedly had a dampening effect on consumer confidence whilst a general election in the middle of the busiest trading month of the year wasn’t helpful,” said the BTHA’s Natasha Crookes.

The Toy Trust raises money to give to children’s charities all around the UK and overseas and of her challenges.

The move follows a study by the BTHA across online platforms that found 58% of toys selected for assessment were non-compliant with the toy safety regulations in the UK and 22% of the total had serious safety issues.

Designers from Hasbro, Alpha, Big Potato and more to speak to A-Level students, those on university design courses and recent graduates at the event held at London’s Design Museum this September.