Buzzfeed

How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.

The ‘No Characters, No Vehicles, No Problem!’ session will be chaired by Start Licensing’s Ian Downes.

To find out more about the design process behind the firm’s upcoming line of BuzzFeed games, we caught up with John Bell, Director of Design and Product Development at Buffalo Games.

“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint, we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” said BuzzFeed’s SVP of Licensing Eric Karp.