Casey Collins
Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO
“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime
“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.
Champion debuts limited-edition Hasbro Gaming apparel collection
The range spans hoodies, joggers, tees and footwear based on Monopoly, Twister, Scrabble and Candy Land.