Character Options

“We always see fantastic ideas, meet up with some of the best creative talent in the industry and have a great day,” said Jon Elliott, R&D Manager at Character Options.

“Character always love being part of the Mojo Pitch event,” said Jon Elliott, Head of R&D at Character Options.

In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.

We caught up with Character’s R&D operations manager to discuss his start in the world of toy design, and how he assesses the state of creativity in the industry at present.

“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.

Argos has revealed its predictions for the best selling toys of Christmas 2017.