In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.
“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.
Character Options’ Jon Elliott on the origins of its new squishy action figure line, Heroes of Goo Jit Zu
We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.
“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.
We caught up with Character’s R&D operations manager to discuss his start in the world of toy design, and how he assesses the state of creativity in the industry at present.
“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.