Character Options

Character Options joins Mojo Pitch 2019

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.

Character Options’ Jon Elliott on the new product categories driving innovation in the toy space

We caught up with Character’s R&D operations manager to discuss his start in the world of toy design, and how he assesses the state of creativity in the industry at present.

Vivid, Character Options and Wynne-Jones IP join Mojo Pitch 2018

“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.

Argos unveils top toys for Christmas 2017

Argos has revealed its predictions for the best selling toys of Christmas 2017.

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