China

LEGO Monkie Kid

LEGO Monkie Kid “demonstrates our commitment to building a strong future in China,” says LEGO

“This fantastic new play theme is deeply inspired by Chinese culture and built on an esteemed story that is treasured by all generations,” said LEGO’s Julia Goldin.

Ethical Toy Program

Ethical Toy Program teams with Save the Children to expand well-being programs

Partnership kicks off with a webinar series exploring innovation, opportunities and best practices to support child rights in the toy industry.

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