Chuck Scothon
Mattel expands PlayBack initiative to include Fisher-Price toys
“The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.
Fisher-Price debuts new range inspired by the Eighties and Nineties
The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.
Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary
“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.
Fisher-Price gives Elf and Lord of the Rings the Little People treatment
“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.
Mattel launches Fisher-Price #ThankYouHeroes action figures to raise money for #FirstRespondersFirst
“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.