Circana

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.

“We’re seeing a rise in serious toy collectors, fans of pop culture and those who take gaming, puzzling and playing to another level,” said Frédérique Tutt, Global Industry Advisor for Toys at Circana.

“The licensing of toys is keeping the sector in great shape as we move into the all-important Q4 holiday period,” said Melissa Symonds, UK Toys Director for Circana.

“Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future,” said Kirk Perry, President and CEO at Circana.