Cloudco Entertainment

“Care Bears’ characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in,” said Max Nelson from Heathside Trading.

“Madballs and GPK are of the same era and share tons of irreverent attributes so we love the idea of a fun ‘confrontational collaboration’ that plays off the two brands as competitors,” said Robert Prinzo, Cloudco Entertainment’s Head of Global Licensing.