Copycats
Will Amazon’s new Counterfeit Crimes Unit benefit toy inventors?
Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.
“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats
We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.