No one quite imagined 2020 to be the year it has been. Si digital’s Steven Piper looks at why it’s important to recognise the cultural shift that’s taken place and identify new opportunities.
Kimberly Carcone, Vice President of Market Events at The Toy Association, looks at how the organisation transformed their suite of events in the wake of the pandemic, and what inventors can engage with – both in person and digitally – throughout 2021 and beyond.
“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.
“The commitment we have engendered in SILC, as evidenced by the fabulous line-up of speakers and official supporters, highlights the collective drive for change on the sustainable front while also being aware of the commercial realities,” said SILC director Helena Mansell-Stopher.
“We have been presented with a window in the opening days of May and we are willing, ready, and able to put resources toward the show and any other projects that will continue to help members grow their businesses,” said Toy Association President and CEO Steve Pasierb.
Trend Bible founder and CEO Joanna Feeley pinpoints the trends that have accelerated as a direct consequence of the pandemic and shares how inventors and toy firms alike can identify future opportunities to stay resilient and relevant in the face of these unprecedented changes.
Spielwarenmesse 2021 to feature wider aisles, face masks and no stand parties as part of Covid-19 safety measures
Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.